DECLARA FW 20
ART DIRECTION, CREATIVE IDEA, PACKAGING DESIGN
Declara's FW 2020 collection featured clothing that combined funky prints with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a "picnic on the prairie". The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.
ART DIRECTION, CREATIVE IDEA, PACKAGING DESIGN
& SOCIAL MEDIA
Declara's FW 2020 collection featured clothing that combined funky prints with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a "picnic on the prairie". The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.
Photography: Arsen Bolak
Makeup: Gülsah Uzun
Models: Flash Model Management
![](https://freight.cargo.site/t/original/i/c4becc6f3aecbfc0a4b693b81ad2421a7c01488d4e3803d36f3c120bf09a80c3/6.jpg)
![](https://freight.cargo.site/t/original/i/d80973b826506b5714573fc089578f79e552550de25fab0b1fe7f7b584855993/7.jpg)
![](https://freight.cargo.site/t/original/i/98de6c4334615b12f0adad392fa66a5cd99eae4859169541c50565d618791103/declara_pt_610815.jpg)
![](https://freight.cargo.site/t/original/i/6c63b64526a3067e306e26bdca43ad4a66f0114f679da1a4d3aa6d0f6ccf8249/9.jpg)
![](https://freight.cargo.site/t/original/i/43fed24e0bd9e480fafcdac27636d2cc2f7a01ddf21115f2c21f8d890659b8ce/8.jpg)
![](https://freight.cargo.site/t/original/i/053a077a13f210808a338cee811149451c4517b44b5e1337d902b19d96dd9129/DeClara_part_410081.jpg)
![](https://freight.cargo.site/t/original/i/caf7cb55b81cfff90dd051ff131804e6c55967a0536b68ffba296890bd4c77bd/5.jpg)
![](https://freight.cargo.site/t/original/i/8df5da993b8634c958d8f0439dfde43d2504db17de7415266c23912698cb69ac/Artboard-6.jpg)
![](https://freight.cargo.site/t/original/i/ae26a56c143eb3377b5245de81f13e1e79d6910deb0089017c270c6d8f27672e/DeClara8917.jpg)
![](https://freight.cargo.site/t/original/i/1113522d199b77448325f8977e3037a81f9058a482aaff9ab1e9d67cc1c57aab/4.jpg)
![](https://freight.cargo.site/t/original/i/c8c412d1a7667c3f688cbae425f1452996f2e908773c54df45083ea92cacc0d7/Artboard-1-copy-copy.jpg)
![](https://freight.cargo.site/t/original/i/6dcc42d4ab6d0e1d504c3f50f729efb1cce4e284cd2025748fba6801fdea9b1d/Artboard-3.jpg)
![](https://freight.cargo.site/t/original/i/edea1637c761d7acf1f706aa36e5c13648cfac64472d46fa4408aca265a6643d/2-kopyas.jpg)
![](https://freight.cargo.site/t/original/i/f589b30fcdf6babb4b48247cc166f4b10ed8681574629c85a4ec834e77284c5a/9-kopyas.jpg)
![](https://freight.cargo.site/t/original/i/74e4514741b1e71cb8f06304d7bad5fa896ace9e882481661dd4bb1886c737c7/DeClara_part_29134.jpg)
![](https://freight.cargo.site/t/original/i/ce32d8e929b4a67c55b69abe013fef03166dd4aa4100f29484fdba2a99247e08/DeClara9031.jpg)
![](https://freight.cargo.site/t/original/i/d48a4820df7538e2328f164f195d6e7917973d0870d62a5dcd8a01851e008c16/declara_pt_610795.jpg)
![](https://freight.cargo.site/t/original/i/9f97df6fd31e41776c4536caa7283aba995beb57f3f576b3e26fbb325699cf05/DeClara_part_29356.jpg)