DECLARA FW 20
ART DIRECTION, CREATIVE IDEA, PACKAGING DESIGN
Declara's FW 2020 collection featured clothing that combined compelling print designs with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a "picnic on the prairie". The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.